Oliviero Toscani- The rage of images

Oliviero Toscani - The Rage of Images

Peter Scharf and Katja Duregger Denmark, Documentary, 45'

A dead soldier's blood-soaked t-shirt; a nun kissing a priest; a gaunt young man with AIDS; all were images used by the fashion label Benetton to advertise its clothing in the 90s. The provocative campaign was the work of Italian photographer Oliviero Toscani, a man who brought topics such as war, racism, the death penalty, and the misery of refugees into the business of advertising. His posters set off a storm of indignation throughout the world; in many places they were banned. Toscani's “Reverse Psychology Marketing” challenges the intelligence and the consciousness of its audience; rather than praising products and tempting people to buy, it seeks to enlighten.
The Rage of Images examines the now 68-year-old artist and pioneer of anti-advertising whose career began with fashion shoots for labels such as Fiorucci, Armani and Esprit. It also looks at the private man who broke with Benetton in 2001 and now works independently, designing ad campaigns that go far beyond the mainstream.

Oliviero Toscani - The Rage of Images
Film block: Archive block
Screening:
  • Language
  • Country Denmark
  • Genre Documentary
  • Year of creation 2011
  • Duration 45'
Peter Scharf and Katja Duregger
Director Peter Scharf and Katja Duregger

Born in Stuttgart and now based in Cologne, Katja spent over 20 years as a freelance filmmaker and television journalist, crafting films that unite her passions: storytelling, curiosity, and the artful blend of image, sound, and music. From portraits of musicians and artists to universal tales that touch us all, her work captures what’s true, moving, and deeply human.

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