Born in Valladolid in 1968. In 1990 while working at the newspaper El Mundo de Valladolid and several radio stations he was studying philology at the University of Valladolid. In 1996, he joined Castilla Y León Television where he worked as a news presenter, programing and executive producer. That same year, he founded CESNA PRODUCTIONS an independent production company which he still runs, producing TV programs, commercials, fiction films and documentaries.